Robert East Kingston University, UK

Robert East is emeritus professor at Kingston Business School, Kingston University London and adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia. He trained as a social psychologist and is a postgraduate of London Business School. His research has mainly focused on word-of-mouth patterns where his new evidence has shown that some widely-held beliefs are mistaken. As a teacher of consumer behaviour, he has been keen to deliver knowledge that is useful to students while not over simplifying the subject.

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Textbook

Sage College Publishing

Consumer Behaviour

Applications in Marketing,Fourth Edition

Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele

Published: May 2022

From $39.00

Review copy available