Marc Vanhuele HEC School of Management, France

Marc Vanhuele holds a PhD from UCLA and is professor of marketing at HEC Paris. As expert in consumer information processing, his research focuses on how consumers treat price information. A second field of research is how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mind-set. His research has been published in the leading academic journals. He also works as consultant to consumer goods and market research companies.

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Textbook

Sage College Publishing

Consumer Behaviour

Applications in Marketing,Fourth Edition

Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele

Published: May 2022

From $39.00

Review copy available