The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Clear relevant topic areas which are easy to read with interesting case studies
Good overview of key topics.
Simple to follow. Great text for 1st year undergraduate course
This is a simple to text book to follow, even for those that are not from a marketing background. It is well laid out and is an excellent introduction to sport marketing at undergraduate level.
Sport Marketing provides a clear introduction to marketing concepts, using models and case studies to illustrate key points. Importantly, Blakey relates marketing concepts to sport to contextualise their application.
It covers many of the current module topics and will be helpful to update, challenge or complement the existing material.
A great text in an easy to use format. The examples are particularly useful. I will certainly adopt this for my course.
A timely publication that students will benefit from.
A very good book - with key elements used to supplement session content
Useful introductory text for undertaking studies in sports marketing.
