The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
I like the reflection points and learning activities.
I think the writing is very small and will be difficult for some of our stuednts with specific educaitonal needs to access.
Easy format, clear text and well set out chapters. Ideal for under-graduate
use.
A good indication of the essential elements relating to students who have a limited knowledge of the subject area.
Comprehensive with easily accessible reading. It has all the main topics with some interesting case studies, useful learning activities and diagrams to support theory for final year undergraduates.
An excellent introductory text with practical activities/case studies incorporated.
The book adopts an easy to read format and addresses the key tenets of marketing but applies it well to the sports managmetn discipline. the growth in on line or e-marketing for sports businesses could have been prominant
Good layout, clear content and user friendly. The look of the book is not as inviting as other similar books.
A book that introduces level 4 and 5 learners to the world of marketing within sport in a manner they can relate to.
This book is perfect, excepting that is it UK based. However, the format is perfect, the concepts presented are done so in a familiar and systematic manner, and the price is SO reasonable.
Doesn't really provide full picture
