The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Clear and easy to follow with useful learning activities.
Like case stydt approach with underpinning theory - key teaching areas covered.
Well structured chapters that provide a coherent route through the key functions within the wider discipline of Marketing - as ever very good to have a Sport Industry specific text for our programmes which provides a clear and understandable context and range of vocational examples for our learners that explicitly illustrates the links between theory and practice. This is supported further throughout the text by an excellent use and range of conceptual models which have been provided as clear illustrations of highly relevant/valid marketing processes, concepts and wider functions set within the organisational environment which is very good to see.
Easy to understand, covers all major concepts, well laid out.
An excellent overview of marketing in sport. Well structured as a student textbook.
GREAT TEXT, EASY TO UNDERSTAND AND WELL LAID OUT SECTIONS
STUDENTS FIND IT EASY TO USE,
GREAT FOR A NON MARKETING SPECIFIC COURSE
The book prvides a good overview of the social aspects of sports marketing to a level that is sufficient for the specific course. The book is grounded in good industry-based evidence, and will give students a good introduction to the issues inherent in a sports development context.
A book that introduces level 4 and 5 learners to the world of marketing within sport in a manner they can relate to.
A good introduction to the topic area, coveres all the principal themes, clear structure and good use of case studies to illustrate key points.
An excellent, readable, introductory text ideally suited for undergraduates.
