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Interpreting Qualitative Data
Seventh Edition
- David Silverman - Visiting Professor at the University of Technology, Sydney and King’s College, London, Emeritus Professor at Goldsmiths’ College, Visiting Professor Emeritus at Leeds University Business School and Adjunct Professor at Queensland University of Technology
Additional resources:
October 2025 | 496 pages | SAGE Publications Ltd
In his signature pragmatic and friendly style, David Silverman acts as your stand-in supervisor in the seventh edition of this book, taking you step-by-step through different methods for making sense of qualitative data.
Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions.
The book provides:
• A strong grounding in research design principles so you can embed best practice into your research project.
• Diverse real-world examples so you can see how principles are applied in practice.
• Coverage of new developments in qualitative research including working with online data.
If you are new to qualitative research or conducting your first research project in the social sciences, this book gives you the practical grounding in qualitative methods you need to get started.
Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions.
The book provides:
• A strong grounding in research design principles so you can embed best practice into your research project.
• Diverse real-world examples so you can see how principles are applied in practice.
• Coverage of new developments in qualitative research including working with online data.
If you are new to qualitative research or conducting your first research project in the social sciences, this book gives you the practical grounding in qualitative methods you need to get started.
PART I THEORY AND METHOD IN QUALITATIVE RESEARCH
Chapter 1: What is Qualitative Research?
Chapter 2: Models of Qualitative Research
Chapter 3: Designing a Research Project
Chapter 4: Generalising from Qualitative Data
Chapter 5: Credible Qualitative Research
Chapter 6: Research Ethics
Chapter 7: Data Analysis
PART II METHODS
Chapter 8: Interviews
Chapter 9: Focus Groups
Chapter 10: Ethnography
Chapter 11: Documents and Digital Data
Chapter 12: Talk-in-Interaction
Chapter 13: Visual Data
Chapter 14: Mixed Methods
PART III IMPLICATIONS
Chapter 15: Writing Your Report
Chapter 16: The Relevance of Qualitative Research
Chapter 17: The Potential of Qualitative Research: Eight Reminders
Good text for qualitative research
Education, Health and Sciences, Derby University
March 12, 2024
Looking for a more basic textbook
Dept of Media and Communication, University of Malta
May 29, 2024
Great book. Very informative, breaks the information down so UG students can digest it at level 6 for their dissertation.
Faculty of Health, Education and Life Sciences, Birmingham City University
October 9, 2024
This is a very useful addition to the BA reading list, informative, but very readable.
Education, North East Surrey college of technology
February 19, 2024
It is an outstandingly easy-to-read book on qualitative methods! I love the additional lecturer's resources.
Department of Psychology, University of Central Lancashire
February 18, 2024
Sage College Publishing
