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Survey Research Methods
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Survey Research Methods

Fifth Edition
September 2013 | 184 pages | SAGE Publications, Inc
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The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


Available with Perusall—an eBook that makes it easier to prepare for class
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1. Introduction
 
2. Types of Error in Surveys
 
3. Sampling
 
4. Nonresponse: Implementing a Sample Design
 
5. Methods of Data Collection
 
6. Designing Questions to Be Good Measures
 
7. Evaluating Survey Questions and Instruments
 
8. Survey Interviewing
 
9. Preparing Survey Data for Analysis
 
10. Analyzing Survey Data
 
11. Ethical Issues in Survey Research
 
12. Providing Information about Survey Methods
 
13. Survey Error in Perspective

Full of information on data collection which will be of use to students in the modules where they need to conduct their own small-scale study.

Mrs Samantha Sutton-Tsang
Early Years, Stourbridge College
March 14, 2014
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This book is a very useful addition to our list of supplementary texts. It is accessible and helpful for students who are new to research.

Dr Pauline Sangster
Education , University of Edinburgh
November 22, 2013
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This is an excellent resource for assisting students and faculty to design high quality survey research projects!

Dr Thomas Frederick
Department of Psychology and Counseling, Hope International University
November 7, 2013
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The book arrived too late for me to include it in the course. Will include next time I teach it.

Dr Dwight Vick
Mgmt Marketing Public Adm Div, Governors State University
October 7, 2013
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Key features

NEW TO THIS EDITION:

  • Coverage of the latest developments in the field helps readers understand how to best use new and changing technology, including the Internet, smartphones, and interactive voice response systems (IVRs), singly or in combination, to collect high quality data.
  • New studies and publications from the past five years are integrated throughout the text.
  • Updated survey examples offer students and researchers exemplary models.

KEY FEATURES:

  • Compact, yet comprehensive coverage of survey research makes this book an ideal companion or beginning text.
  • Error in surveys is described using a clear and accessible approach.
  • A list of strengths and weaknesses for each of the different types of survey data collection, including the more recent Web-based approaches, is included.
  • Coverage of the expansion of cell phone use is included.
  • Up-to-date coverage of Web-based and online surveys, as well as the latest resources available to the beginning and expert researcher, prepares readers for practice.
  • In-depth discussions of non-response and sample size issues are included.

Sample Materials & Chapters

Chapter 2

Chapter 3

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