Cleverly organized in short bursts of information, which suit modern students' needs. It is well-supported by various examples and specialist features highlighting key marketing theory and practice.
"Dripping in rich storytelling and anecdotes, this book explores why our society, schools, and companies desperately need to embrace the power of Multipliers in order to unleash talent, allow others agency, and fully utilize dormant intelligence. If you are looking to learn new leadership techniques, take advantage of your potential, and understand how to add value to your life and work, The Multiplier Effect is for you."