Public Relations Theory
- Eryn Travis - West Chester University, West Chester, PA
- Edward J. Lordan - West Chester University, West Chester, PA
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
“A survey textbook of PR theories that works as a great reference guide to students.”
“Lordan and Travis’s proposed text will make a valuable contribution to public relations curriculum. The topics/subtopics raised by the text reflect the modern climate of public relations theory.”
“A textbook that exemplifies the modern landscape of public relations, using case histories to connect theory to practice.”
“This is a great textbook for advanced undergraduate PR Theory classes. It presents a wide variety of theories from different perspectives and ties them to PR applications.”
“A comprehensive and up-to-date textbook that could be utilized in multiple courses.”
“It fills a much needed gap in the discipline by updating theory texts that haven’t been written for more than a decade.”
“This is one of the few textbooks that provide a wide variety of theories valuable to public relations practitioners who aspire to think more strategically about their work and to public relations students who need guiding principles as they enter the profession.”
“Clear and easy to follow, well researched and sourced, offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice.”
“Clear and easy to follow, well researched and sourced, this textbook offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. It is well fitted for students who are learning about PR theories, models and concepts and their application to practice for the first time. At the same time, it is also still useful for more advanced students given the current examples, and updates about theories that changed and new directions that emerged. It offers a plethora of examples, case studies and reflection opportunities that will help students better understand how these many times abstract theories, models, concepts can be applied to the PR practice.”
“An easier read than PRT2 for the incoming grad student, it provides a very current and comprehensive overview with excellent very current examples that relate the theory to cases.”
“This text shows promise as an accessible, comprehensive and current introduction to PR theory that can open the door for students to engage journal articles and advanced texts with a stronger foundation.”
“This volume provides a comprehensive, and easy-to-read, review of the fundamental theories that have informed the rise of public relations.”
Sample Materials & Chapters
Chapter 1 • Integrating Theory and Practice
Chapter 2 • Persuasion Theories
