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"The technological leap of the new media is just the beginning of a long, expansive revolution that touches on nearly every aspect of human life. Where the book scores is in its ability to dig deep to trace the historical context since the arrival of the Internet and at the same time touch upon a wide range of issues that new media affects -- such as governance, marketing and social impact. This gives us a wide canvas with credible research on which everybody from activists and policymakers to students can engage with the book."
"The book “India Connected: Mapping the Impact of New Media” outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting."
