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“Strengths: well written, comprehensive, easy to read, covers all the major topics. I like it as is!”

Sanjay Mehta

“The book definitely meets my teaching style and needs. I really do think the book will complement what I and other applied marketing researchers are trying to accomplish.”

William Hauser

Did not receive timely response to inquiry.

Dr Carol Graham

Very practicle book and easy to understand. I found new and interesting approaches to market research.

Mr Ilyas Khan

I believe this is a very good textbook and I strongly recommend it to the module leaders of Research methods for adoption.

Dr Nikolaos Stylos

Good book, easy to follow, will be recommending this book as additional reading.

Dr Joseph Vella

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