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This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area.
In the marketing perspective, to understand the price, this book is very helpfull for MBA and PhD students.
The book is concise and provides a comprehensive work on the pricing policy. The best chapter is those with the empirical measurement of price-change response, which is targeted to students who want to deal with a particular aspect of pricing research. Unfortunately, the lack of suitable supplemental of spreadsheet models and/or case studies make the books unsuitable for courses in advanced marketing modeling.
Very comprehensive, professional and easy to read textbook. Good for students and practitioners of management as well as financial advisors. The content and samples are very useful for business practice.
This book is suggested as supplementary for all marketing student who does not like the mathematical formula and calculation. It give you more understandable on price theory and calculation. The example is very useful and logic.
The book is well written and covers the areas I consider important. The quantitative elements are well presented and should be easy for my marketing students to follow.
