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The book is an important contribution to understanding transition media in the context of globalising advertising. The book would be most useful for advertising practitioners and media planners, as well as to scholars undertaking research in the field of media globalization and advertising.

Asian Journal of Social Sciences

A really valuable contribution to the field of study…. The book provides an excellent analysis of changes in the media in Asia in the 1990s and explores the process of globalization in advertising as characterized by a hybrid of global and customized strategies.

Media Asia

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