Create a flyer for "Qualitative Market Research"

I like that book, as it is more "hands-on" than typical literature. I started teaching a month ago and i learned soon, that many books just offer theory instead of "how to´s" when working practically as a researcher. I would love to see more pictures and tables in the next edition of this book. While its excellent with regards to its contents, it may be helpfull to design it more colourfull to support and ease up learning.

in this book, the whole process of researching qualitative is described. i like that a lot, as most books tend to not give such detailed feedback.
I would consider to add some examples, and to add some summaries, as students tend to read boxes instead of long text-passages