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The most impressive aspect of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.
Very relevant to my corporate communications module
This is a good book for undergraduate students. Concepts are easy to understand and successfully linking them with the literature. However, in terms of dimension of corporate communication, it needs further explanation.
One of the best handbooks for Corporate Communication, in updated edition. Unfortunately the first chapters are still based on old approaches regarding corporate communication, underlying theories should be reconsidered.
Up to date and chapter on crisis communication relevant to module