You are here

Negotiation
Share
Share

Negotiation
Strategies and Applications

First Edition
Available with:

Courses:
Negotiation

January 2027 | 600 pages | SAGE Publications, Inc

 
Part 1: Negotiation Fundamentals
 
Chapter 1: When to Negotiate and Getting Started
The Importance of Negotiation

 
Types of Negotiation

 
Dispute Resolution

 
Strategies for Conflict Resolution

 
Steps in the Negotation Process

 
Implications: Learning the Art and Science of Negotiation

 
Chapter Summary

 
Key Terms

 
Toolkit Activity 1.1: Strategies for Conflict Resolution

 
Case Study 1.1: Deciding Not to Negotiate

 
Notes

 
 
Chapter 2: Negotiation Strategies
Setting Up Your Negotiation

 
Steps in the Negotiation Process

 
Situation Analysis

 
Power and Influence

 
The Power of Persuasion

 
Implications: The Importance of Preparation

 
Chapter Summary

 
Key Terms

 
Toolkit Activity 2.1: Dependency Situations in Negotiation

 
Case Study 2.1: Tesla and Panasonic's Gigafactory

 
Notes

 
 
Chapter 3: Distributive Bargaining
Distributive or Integrative?

 
The Bargaining Zone

 
Making the First Offer

 
Making Concessions

 
Hard Bargaining Negotiation Strategies

 
The Prisoner’s Dilemma

 
Implications: Should I Reveal My BATNA?

 
Chapter Summary

 
Key Terms

 
Toolkit Activity 3.1: Estimate the ZOPA

 
Self-Assessment 3.1: Hard Bargaining Strategies Assessment

 
Case Study 3.1: Walmart and Rubbermaid

 
Notes

 
 
Chapter 4: Integrative Bargaining
Getting to Yes

 
Determining Integrative Potential

 
Creative Problem Solving in Negotiation

 
Package Deals

 
Contingency Contracts (CC)

 
Implications: Receptiveness to Opposing Viewpoints

 
Chapter Summary

 
Key Terms

 
Toolkit Self-Assessment 4.1: Integrative Bargaining Style

 
Case Study 4.1: The Disney-Fox Merger

 
Notes

 
 
Chapter 5: Ethical Challenges in Negotiation
Definition of Ethics in Negotation

 
Ethically Questionable Behaviors in Negotiation

 
Deception in Negotiation

 
How to Detect if Your Counterparty is Lying

 
Addressing Your Counterparty’s Unethical Behavior

 
Implications: What Happens If I Don’t Get Caught?

 
Chapter Summary

 
Key Terms

 
Toolkit Activity 5.1: Lie Detection: Truth or Lie?

 
Case Study 5.1: The Fall of TechVista

 
Notes

 
 
Part 2: Advanced Negotiation Skills
 
Chapter 6: Individual Differences
Why Differences Matter in Negotiation

 
Motivations in Negotiation

 
Communication Style in Negotiation

 
Gender, Race, and Negotiation

 
Perceptual Biases in Negotiation

 
Implications: Being a Negotiation Chameleon

 
Chapter Summary

 
Key Terms

 
Toolkit Activity 6.1: The Paraphrase Challenge

 
Case Study 6.1: When Motives Collide: Cooperative and Individualistic Negotiators

 
Notes

 
 
Chapter 7: Managing Emotions at the Bargaining Table
Emotions and Moods

 
Positive Emotions

 
Negative Emotions

 
Ambivalence

 
Emotions as a Negotiation Strategy

 
Implications: Managing Emotions in Life

 
Chapter Summary

 
Key Terms

 
Toolkit Self-Assessment 7.1: Emotional Style in Negotiation

 
Toolkit Self-Assessment 7.2: Emotional Intelligence in Negotiations

 
Case Study 7.1: European Super League: Emotional Backlash

 
Notes

 
 
Chapter 8: Building Relationships and Trust
Relationship Building in Negotiation

 
The Types of Trust

 
Relationships and Reputation

 
Repairing Broken Trust

 
Fairness in Negotiation

 
Implications: How Relationships Shape Fairness

 
Chapter Summary

 
Key Terms

 
Toolkit Self-Assessment 8.1: How Trustful are You?

 
Case Study 8.1: Target and Feeding America – A Partnership to Combat Child Hunger

 
Notes

 
 
Chapter 9: Cross-Cultural Negotiation
What is National Culture?

 
High Context and Low Context Cultures

 
Face, Dignity, and Honor Cultures

 
Cultural Values

 
Cultural Intelligence

 
Implications: Culture and Negotiation Strategies

 
Chapter Summary

 
Key Terms

 
Toolkit Activity 9.1: Cross-Cultural Negotiation Checklist

 
Toolkit Assessment 9.2: What’s Your Negotiation CQ?

 
Case Study 9.1: Saving Face: Apple’s Apology in China

 
Notes

 
 
Chapter 10: Virtual Negotiation
What is Virtual Negotiation?

 
Challenges in Virtual Negotiation

 
Virtual Negotiation Dynamics

 
Security and Confidentiality

 
Virtual Negotiation Follow-Up

 
Implications: The Virtually Intelligent Negotiator

 
Chapter Summary

 
Key Terms

 
Toolkit Self-Assessment 10.1: Virtual Communication Intelligence

 
Case Study 10.1: Failure to Launch: Virtual Negotiation

 
Notes

 
 
Part 3: Advanced Negotiation Strategies
 
Chapter 11: Team Negotiation
How is Team Negotiation Different?

 
Team Negotiation Challenges

 
Team Negotiation Preparation

 
Strategies for Managing Team Conflict

 
Team Negotiation Meeting Strategies

 
Implications: Rethinking the Advantages of Team Negotiation

 
Chapter Summary

 
Key Terms

 
Toolkit Activity 11.1: Stakeholder Analysis in Negotiation

 
Case Study 11.1: Microsoft’s Acquisition of LinkedIn: Strategic Team Negotiation

 
Notes

 
Key features

Chapter Toolkits provide practical resources students can immediately apply to real negotiation situations. These end-of-chapter toolkits include self-assessments, worksheets, checklists, and guided activities that reinforce chapter concepts. All toolkits have discussion questions and can be assigned as homework followed by class discussion.

Evidence-Based Self-Assessments are designed to increase self-awareness and help them identify strengths, weaknesses, preferences, and developmental opportunities as negotiators. For example, Chapter 4 includes a self-assessment where students rate their integrating bargaining skills. All self-assessments have discussion questions for students to reflect on what they have learned about themselves and their negotiation style.

Experiential Activities allow students to practice negotiation skills in class or online. These exercises promote skill development, reflection, and transfer of learning. For example, the Chapter 3 toolkit includes an exercise in estimating the Zone of Possible Agreement (ZOPA) encouraging students to see how well they apply the concept from the chapter. All experiential activities have discussion questions to help students tie the activity to the material covered in the chapter.

Cases encourage students to analyze realistic negotiation situations and apply the concepts learned in each chapter. Many of these cases are based on real-world negotiations that students will relate to. For example, the Case for Chapter 2 asks students to analyze the influence styles of Tesla and Panasonic CEOs in the negotiations for the Gigafactory. All cases have discussion questions and can be assigned as homework prior to discussion in class.

The book was written to be used in both in-person and virtual learning environments. Boxed inserts, self-assessments, experiential activities, and cases include discussion questions that may be assigned in online courses.

Negotiation Simulations, aligned with chapter topics, provide students with opportunities to practice negotiation strategies in realistic scenarios, including salary negotiations, buyer–seller negotiations, small business negotiations, cross-cultural negotiations, virtual negotiations, and multiparty negotiations. Faculty can use these simulations to create engaging learning experiences without requiring students to purchase separate materials. Negotiation simulations include teaching notes to help instructors tie the simulation to the material covered in the chapters.

Vantage Reference: 
Negotiation - Vantage Learning Platform