Global Strategy

The Strategy market is admittedly a competitive and crowded one, but the Asia-Pacific regional focus provides a clear USP and differentiation for this text, compared to our other Strategy texts and the competition. It also means that the international aspect of the text is not tacked on, as for many texts, but an integral part of the approach. The competitive nature of Strategy means that this textbook will need to have well-developed pedagogy, strong case studies and a wide range of high-quality ancillary resources in order to compete.

The Dudley text has a truly international focus and feel where most strategy textbooks just tack on or brush over the international aspect.

The Dudley text offers ASCs a clear alternative where lecturers feel that Clegg is unsuitable or too high level for their students. Currently we don’t have another strong contender in this area.

At 390pp, this text would be half the length of most competitor texts and £10-£20 cheaper.  

This is a practical textbook that aims to support lecturers in the reality of their teaching, not an ideal classroom where all students are doing their pre-reading!

• Truly global strategy perspective that integrates international content throughout.
• Distinctive Asia-Pacific and emerging markets focus, with sustained coverage of Asia, Australasia, Europe and developing economies.
• Decision-led, research-informed approach that foregrounds strategic choice under uncertainty and encourages critical engagement with established frameworks.
• Strong emphasis on implementation, translating theory into practice.
• Accessible, student-focused design, supported by clear pedagogy.

Ideal for undergraduate and postgraduate students seeking a global, analytical introduction to strategy.

Strategic Management Level 5 module taught at Royal Holloway University (Singapore campus). 200 print copies are purchased annually by Royal Holloway for students.

Primary market target course: Global Strategy, Global Strategic management

Secondary Target course: Strategy, Strategic Management

Level: Upper UG/PG

The following courses are also likely to adopt the text:

-         Strategy courses in London. The text would be available as an ebook through the central library. Sizeable market of 10,000 students.

-         International Business Strategies module at University of Derby (Level 7/Masters level).

-         Corporate Strategy and Governance module at Buckinghamshire New University. 140 students per year as compulsory text.

-         Multinational Enterprise (MSc) new programme (Royal Holloway) Singapore.  80 students per year.  Supplementary textbook.

-         Strategic Management level 5 Royal Holloway, campus programme.  400 students.  Compulsory text.