Part I: Introduction
A Written Word is the Choicest of Relics
"Of Studies" From: The Essays (1625) Francis Bacon (1561–1626)
From: A Vindification Of The Rights Of Women With Strictures On Political And Moral Subjects (1792) Mary Wollstonecraft (1759–1797)
"Reading" From Walden (1854) Henry David Thoreau (1817–1862)
The Art Of Money Getting Or Golden Rules For Making Money (1880) Phineas Taylor Barnum (1810-1891)
From: The Souls of Black Folk (1903) W.E.B. DuBois (1868-1963)
“Industrial Education For The Negro” From: The Negro Problem (1903) Booker T. Washington (1856–1915)
From: The Business Guide (1893) J. L. Nichols (1851–1895)
Practical Rules for Success
Part II: Motivation For The Development Of Commerce
Introduction: All That Is Solid Melts Into Air
From: The Journal Of Christopher Colombus (1492) Christopher Columbus (1451–1506), Clements Robert Markham and Paolo del Posso Tonscanelli
From: A History Of The Ancient World (1585) Fray Bernardino De Sahagun (1499–1590)
“Of Property” From: The Second Treatise Of Civil Government (1690) John Locke (1632–1704)
The World Is Too Much With Us (1807) William Wordsworth (1770–1850)
From: Faust Part Two (1832) Johann Wolfgang von Goethe (1749–1832)
“What Is Wealth?” From: Illustrations Of Political Economy, Third Edition (1832) Harriet Martineau (1802–1876)
“Economy” From: Walden (1854) Henry David Thoreau (1818–1862)
1879 Speech To Congress (1879) In-mut-too-yah-lat-lat, also known as Chief Joseph (1840–1904)
“How Much Should A Country Consume” From: Jarrett’s Perspectives On Conservation (1958) John Kenneth Galbraith (1908–2006)
Part III: Foundations of a Commercial Society
Introduction: Don’t Know Much About History
From: The Republic (375 BCE) Plato (428–349 BCE)
From: The Politics (350 BCE) Aristotle (384–322 BCE)
“Capitalist Production” From: Das Kapital (1867) Karl Marx (1818–1883)
“The Social Organism” From: Religion And The Rise Of Capitalism (1926) R. H. Tawney (1880–1962)
“Laissez-Faire Policy” From: The Economic Principles Of Confucius And His School (1911) Chen Huan-Chang (1881–1933)
“Of Restraints Upon The Importation From Foreign Countries Of Such Goods As Can Be Produced At Home” From: An Inquiry Into The Nature And Causes Of The Wealth Of Nations (1776) Adam Smith (1723–1790)
I, Pencil (1958) Leonard E. Read (1898–1983)
From: The Fable Of The Bees (1714) Bernard Mandeville (1670–1733)
“Wealth” From: Essays And Journals (1860) Ralph Waldo Emerson (1803–1882)
From: Acres of Diamonds (1869) Russell H. Conwell (1843–1925)
From: Atlas Shrugged (1957) Ayn Rand (1905–1982)
From: The Protestant Ethic and the Spirit of Capitalism (1905) Max Weber (1864–1920)
From: The Gospel of Wealth (1889) Andrew Carnegie (1835–1919)
The Social Responsibility of Business Is to Increase Its Profits (1970) Milton Friedman (1912–2006)
“The Veins Of Wealth” From: Unto This Last And Other Essays On Art And Political Economy (1860) John Ruskin (1819–1900)
From: The Theory of Moral Sentiments (1759) Adam Smith (1723–1790)
“Cooperation In Industry” From: The Personal Relation In Industry (1923) John D. Rockefeller, Jr. (1874–1960)
“The Shuchu Kiyaku” (C.1600) Fujiwara Seika (1561–1619)
Part IV: Marketing
Introduction: You Are Who You Think You Are; So Be Careful About Who You Think You Are
From: The Art Of War (C.5th Century) Sun Tzu (c.460–400 BCE)
From: De Officiis (44 BCE) Cicero (106–43 BCE)
“Of Cheating, Which Is Committed In Buying And Selling” From: The Summa Theologica (1485) Thomas Aquinas (1225–1274)
“Natural Selection” From: The Origin of Species (1859) Charles Darwin (1809–1882)
From: The Financier (1912) Theodore Dreiser (1871–1945)
“Pecuniary Emulation And Conspicuous Consumption” From: Theory Of The Leisure Class (1899) Thorstein Veblen (1857–1929)
From: The Middleman (1912) Albert W. Atwood (1880–1955)
“The Dependence Effect” From: The Affluent Society (1963) John Kenneth Galbraith (1908–2006)
“How We Made Tono-Bungay Hum” From: Tono-Bungay (1909) H. G. Wells (1866–1946)
Part V: Accounting
Introduction: When You Add, You Subtract
From: The Antecedents of Double-Entry (1927) A. C. Littleton (1886–1974)
“Particulars of Reckonings And Their Recording” From: Ancient Double Entry Bookkeeping: Luca Pacioli’s Treatise (1494) Luca Pacioli (1445–1517)
Vishnugupta Kautilya (C. 350–283 Bce) Book 2, Chapter 9: ”Examination Of The Conduct Of Government Servants” Arthashastra (The Sastric Redaction, c. 175–300 BCE) English translation by R. Shamsastry, 1956, (two pages)
From: The Eternal Storehouse of Japan (Nippon Eitaigora) (1688) Ihara Saikaku (1642–1693)
From: The Compleat English Tradesman (1726) Daniel Defoe (1660–1731)
Part VI: Finance
Introduction: Patience Can Be Risky But Is Often Rewarded
“Paper Money—Immense Wealth Of The Great Khan” From: The Travels Of Marco Polo Greatly Amended And Enlarged (C. 1300) Marco Polo (1254–1324)
“Lender And Borrower” From: The Code Of Maimonides (C. 1170–1180) Moses ben Maimonides (1135–1204)
“Of The Sin Of Usury” From: The Summa Theologica (1485) Thomas Aquinas (1225–1274)
From: The Works of Benjamin Franklin (1758) Benjamin Franklin (1706–1790)
“Of Riches and of Usury” From: The Essays (1597) Francis Bacon (1561–1626)
“Of Profits” From: The Principles of Political Economy (1848) John Stuart Mill (1806–1873)
“The History Of Projects” And “Of Projectors” From: An Essay Upon Projects (1697) Daniel Defoe (1660–1731)
“The Tulipomania” From: Extraordinary Popular Delusions and the Madness of Crowds (1841) Charles Mackay (1814–1889)
From: Confusion De Confusiones (1688) Joseph De La Vega (1650–1692)
“Business” From: Mark Twain’s Speeches (1901) Samuel L. Clemens (1835–1910)
“The State of Long-Term Expectation” From: The General Theory of Employment, Interest, and Money (1936) John Maynard Keynes (1883–1946)
Part VII: Management
Introduction: The Art af Getting Things Done Through People
From: Letter to Horace Greeley (1862) Abraham Lincoln (1809–1865)
From: The Prince (1532) Niccolo Machiavelli (1469–1527)
On Ruling From: The Republic (380 BCE) Plato (428–349 BCE)
From: The Analects (C.475 BCE) K’ung Fu-tzu also known as Confucius (551–479 BCE)
“The Nature of Executive Responsibility” From: The Functions Of The Executive (1938) Chester Barnard (1886–1961)
“The Genius For War” From: On War (1832) Karl Von Clausewitz (1780–1831)
From: Letters from a Self-Made Merchant to His Son (1903) George Lorimer (1867–1937)
“An Employer’s View of The Labor Question” From: The Gospel of Wealth (1889) Andrew Carnegie (1835–1919)
From: Lady Chatterley’s Lover (1928) D. H. Lawrence (1885–1930)
“The Condition of Efficiency” From: The Acquisitive Society (1920) R. H. Tawney (1880–1962)
From: The Human Side of Enterprise (1960) Douglas M. McGregor (1906–1964)
“The Sources of Inequality” From Corporate Lib: Women’s Challenge To Management (GINZBERG & YOHALEM, EDS) (1973) Juanita M. Kreps (1921–2010)
Part VIII: Production
Introduction: Take This Job And Love It
“The Division of Labor” From: An Inquiry Into The Nature and Causes of the Wealth of Nations (1776) Adam Smith (1723–1790)
From: The Principles of Scientific Management, Bulletin of the Taylor Society (1916) Frederick Winslow Taylor (1856–1915)
From: My Life and Work (1922) Henry Ford (1863–1947)
“Economic Foothold” From: Women and the Trades (1909) Elizabeth Beardsley Butler (1884–1911)
“Chapter 2: The Principles of Scientific Management” From: The Principles of Scientific Management (1911) Frederick Winslow Taylor (1856–1915)
“That Aristocracy May Be Engendered” From: Democracy in America (1835) Alexis de Tocqueville (1805–1859)
From: Alienated Labor (1844) Karl Marx (1818–1883)
“What Work Is” From: What Work Is: Poems (1991) Philip Levine (1928–2015)
“Report On The Subject of Manufactures” From: The Works of Alexander Hamilton (1791) Alexander Hamilton (1757–1804)
From: Notes On The State of Virginia: The Present State of Manufactures, Commerce, Interior and Exterior Trade (1787) Thomas Jefferson (1743–1826)
“Man And Machine” From: All Men Are Brothers (1918) Mohandas K. Gandhi (1869–1948)
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