Designing and Managing a Research Project

A Business Student's Guide

NEW TO THIS EDITION:

• An integrated case throughout on “High Performance Shoes” with supporting materials and data gets students thinking about the research process to answer a potential real world question.
• Robust coverage of Questionnaire Design on topics such as question creation and steps for obtaining the specific information needed for a successful questionnaire. 
• Increased exposure of Institutional Review Boards for students facilitating human subjects research to ensure the rights and welfare of human subjects during their participation.

KEY FEATURES:  

• A full range of activities allow students to solve practical issues and apply the methods they’ve learned.
• Important topics rarely discussed such as student research ethics, working in groups, working with supervisors, and the literature review and how literature is used in writing are included.
• Online examples of real student assignments on polonskywaller.com are supplemented with video interviews and web-based materials and allow students to see how other students have addressed various issues within their research projects.
• Unique case studies allows students to work through a project and identify the issues they will need to consider in their own research.
• End-of-chapter checklists assist students in progressing though the research management stages to completion of project.
• End-of-chapter questions encourage students to consider various issues, and the advantages and disadvantages of a particular approach to their project issues.