Business Skills for the 21st Century

Marc G. Baaij - Erasmus University Rotterdam, Netherlands

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March 2024 | 392 pages | SAGE Publications Ltd

This new student textbook draws authoritatively on a wide range of actionable, conceptual, practical, case and visual material to help develop vital business skills for the 21st century within the organizational and societal contexts of problem-solving, identifying opportunities and finding solutions. Skills and competencies covered include: communication; co-operation; creative/critical thinking; and data-driven decision-making. These are essential skills needed in workplace and social environments that are increasingly volatile, uncertain, complex and ambiguous (VUCA). They are integral to solving not just business problems but largescale societal challenges including global injustices and sustainability, and the author draws accordingly on the UN’s Sustainable Development Goals (SDGs) throughout the text to help emphasise and impart the role of business skills in balancing prosperity and purpose. Includes short videos from the author to provide overviews of each chapter.

Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.

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ISBN: 9781529600001	Paperback	Suggested Retail Price: $54.00	Bookstore Price: $43.20
ISBN: 9781529600018	Hardcover	Suggested Retail Price: $165.00	Bookstore Price: $132.00
ISBN: 9781529672923	Electronic Version	Suggested Retail Price: $49.00	Bookstore Price: $39.20

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Chapter 1: Introducing Business Skills for the Twenty-first Century

Chapter 2: Identify Real Business Problems and Opportunities

Chapter 3: Analyse Stakeholders of Problems and Opportunities

Chapter 4: Deconstruct Problems and Opportunities

Chapter 5: Develop and Conduct Relevant Analyses

Chapter 6: Cooperate With Team Members and Other Relevant Stakeholders

Chapter 7: Develop Complete and Consistent Solutions Introduction

Chapter 8: Evaluate Solutions and Make Decisions Under Uncertainty

Chapter 9: Communicate the Recommended Solution

Chapter 10: Prepare for Solution Implementation Introduction

Chapter 11: Facilitate and Evaluate an Implementation

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‘This book is THE book for anyone who wants to solve problems in a structured manner. The method presented in this book is practical, valuable, and proven. Even for those who are not inclined to approach problem-solving in a structured manner, I highly recommend reading this book as a first step. Marc Baaij brilliantly demonstrates his exceptional writing skills in this book.’

Muel Kaptein

Partner at KPMG and professor at Erasmus University Rotterdam

‘This is a superb practical skills text employing a central area of Problem Solving to provide an extremely focused and rounded way of delivering this subject. The text delivers its key concepts and academic knowledge in a highly structured and engaging manner and there is an exceptionally good balance between knowledge, higher learning, and opportunities for reflection. This text provides students at any level of higher education to meet the challenges ahead.’

Joel Arnott

Senior Lecturer in Management, Marketing and Strategy at The University of Sunderland

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