Analyzing Decision Making

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Jordan J. Louviere

Volume: 67

Series:
Quantitative Applications in the Social Sciences

March 1988 | 96 pages | SAGE Publications, Inc

Description
Contents

Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.

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ISBN: 9780803927575	Paperback	Suggested Retail Price: $42.00	Bookstore Price: $33.60
ISBN: 9781452212920	Electronic Version	Suggested Retail Price: $36.00	Bookstore Price: $28.80

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Background Concepts and Theory

Design and Analysis of Conjoint Experiments

Practical Applications of Conjoint Theory and Methods

Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models

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