The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Contemporary feel. Good Case studies.
The text offers excellent contextual examples and reflection points.
It helps get across the marketing concepts in relatively basic and relevant examples and case studies. It has some good pointers to additional reading for students new to marketing principles. Though we don’t have a marketing unit on Sport Development at UG level, we feature marketing on sport development, so this book will be highly recommended to give punchy and well structured introductions to basic concepts and good case studies on developing teaching resources.
I enjoyed the variety in presentation that will enable students to easily absorb the information. I would have liked to have seen more case studies.
A solid basic introduction to the topic area.
Generally a thoughtfully concieved book, with some good exemplars/explanations that will make this an easily accessible text for the undergraduate level. The significant strength in this book is the substantial number of case studies, learning tasks, and discussion points which endear it to those students with rudimentary understanding of marketing concepts.
The recommended readings throughout are useful, and should hopefully encourage students to extend their thinking in particular areas. There would certainly be room to add more literature. And related to this, to have included more activities specifically geared to engaging students with the suggested readings.
This said, the book is still informative, and extremely well linked to an array of learning outcomes, many of which lecturers will be familiar with. Certainly a commendable classroom text.
We will make this a core text for sports marketing 1, 2 and 3 with 100, 40 and 20 students per course (respectively). The book covers all the basic concepts and processes without great depth although for specialist areas such as sponsorship, strategic planning etc more specialist texts would be appropraite.
The book is a straightword, easy to understand text that will be useful to the Level 2 students more than the Level 3 students. The concepts are clear, the activities useful and the progression between the chapters clear. Development could have been made to use more activities and to maybe angle more to a higher level?
Generally a sound text which is up to date, accessible and informative.
I do like this book, it is well written and structured, and would make excellent resource for students, unfortunately it is not relevant to any of the modules I teach.
