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Management Decision-Making, Big Data and Analytics
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Management Decision-Making, Big Data and Analytics

  • Simone Gressel - The Hague University of Applied Sciences, Netherlands.
  • David J. Pauleen - Massey University, New Zealand
  • Nazim Taskin - Massey University, New Zealand, Bogazici University, Management Information Systems Department, Istanbul, Turkey
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January 2021 | 336 pages | SAGE Publications Ltd
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. 

The book features chapters on cutting-edge topics, including: 
• Big data 
• Analytics
• Managing emerging technologies and decision-making 
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making 

The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. 

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. 
 

 
Chapter 1 Professional Mindsets
 
Chapter 2 Introduction to Big Data
 
Chapter 3 Introduction to (Advanced) Analytics
 
Chapter 4 Management Decision Making
 
Chapter 5 Analytics in Management Decision Making
 
Chapter 6 Types of Managerial Decision-Makers
 
Chapter 7 Organizational Readiness for Data-Driven Decision Making
 
Chapter 8 Integrating Contextual Factors in Management Decision making
 
Chapter 9 Managing the Ethics, Security, Privacy, Legal Aspects of Data-Driven Decision-Making
 
Chapter 10 Managing Emerging Technologies and Decision Making

a useful resource on Management modules and for sessions on Decision Making.

Mrs Beverley Griffiths
Education, Buckinghamshire College Group
July 2, 2024

The book's detailed synthesis of theory and practical applications in using big data in decision-making. Also, the application of big data in business decision-making and the introductory knowledge level in exposing students unfamiliar with data analytics to the world of decision-making using big data.

Mr Ganiyu Otukogbe
Cardiff School of Management, Cardiff Metropolitan University
July 11, 2023

Content, structure and supporting PowerPoints are excellent for an introductory undergraduate course.

Mr Ian Godfrey Finlayson
Business Administration, European School of Economics
April 13, 2021