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Launching Successful Ventures
- Michael W. Fountain - University of South Florida, USA
- Thomas W. Zimmerer - University of South Florida, USA
October 2018 | 352 pages | SAGE Publications, Inc
“Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it.”
–W. Don Stull, Texas Tech University
The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
–W. Don Stull, Texas Tech University
The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
Preface
Acknowledgments
About the Authors
Chapter 1. The Entrepreneurial Venture
Chapter 2. Creativity and Market Viability
Chapter 3. Industry and Competitive Analysis
Chapter 4. New Venture Marketing
Chapter 5. The Financial Plan
Chapter 6. Cash Flow Management
Chapter 7. The Founder and the New Venture Team
Chapter 8. Forms of Ownership
Chapter 9. The Business Plan
Chapter 10. Equity Capital
Chapter 11. Debt and Alternative Forms of Investment Capital
Chapter 12. Structuring the Deal
Chapter 13. Harvesting the Venture
Cases
References
Index
