A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

NEW TO THIS EDITION:

• All screenshots and instructions have been updated for the latest edition of Smart PLS software, SmartPLS 4. 
• Updated PLS-SEM fundamentals and latest research insights, keeping readers up-to-date with evolving best practices
• Expanded guidance on model specification, estimation, and fit that will help students build more accurate and robust models
• Revised measurement and structural model evaluation procedures ensures reliable validation and interpretation
• New techniques for mediation, moderation, and prediction equip readers to handle complex relationships confidently
• Added advanced methods including cIPMA, Gaussian copula, and latent class approaches support cutting-edge analysis for sophisticated projects
• Summaries are now structured by learning outcome for improved organization

 KEY FEATURES:

• Simple instructions give readers the “how-tos” of using the SmartPLS software (www.smartpls.com) to obtain solutions, and prepare manuscripts using PLS-SEM for academic journal submissions.
• Rules of Thumb in every chapter provide guidelines on best practices in the application and interpretation of PLS-SEM.
• A focus on accessibility is reflected through limited equations, formulas, and Greek symbols to facilitate clear understanding.
• Chapters organized around learning outcomes simplify the process of learning the concepts and statistical terms.
• Concepts consistently defined in plain language further facilitate comprehension of methods.