Ethnography
Step-by-Step
David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.
Ethnographic research is a new technique in the built environment. The traditional use of ethnography lies within social studies and anthropology, which are closely related to building the environment. This book is a very simple book on conducting ethnographic studies for any discipline and profession willing to observe the dynamic socio-economic pattern of any city.
Great overview. Very accessible for graduate students from professional schools (Law, Design, Nursing, Medicine)
I was looking for a credible, reliable and accessible text on ethnography and spent time to find an authoritative scholar on this research method. Very happy to now have David Fetterman's book in my research methods toolbox.
I will be using this text for the summer course I teach in qualitative methods. It is easy to follow; the graduate students really profit from studying it.
Sage College Publishing
