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A thorough and very well structured introduction to communication theory.

Very good introduction, easy to read and understand, especially for students who are not embedded in communication studies already.

The subject coordination committee decided that it would serve best as a supplement to the main text: Applying Communication Theory for Professional Life (Dainton & Zelley). This text works wonderfully to bridge the gap between theory and practice, and students use this extensively for reference to complete assignments in addition to extra readings.

An important reference for every students aiming at developing of a theoretical framework for her or his study. Concise, comprehensive, and accessible.

Too much focus on practical scenarios or approaches. My course needs to incorporate more scholarly theories and issues related to empirical studies/research

the book is very good, but I need a book or more adapted to the current needs of application. Have used Sunstein on rumors, percy and elliot strategic advertising plus gladwell's blink