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Successful Qualitative Research
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Successful Qualitative Research
A Practical Guide for Beginners

First Edition
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April 2013 | 400 pages | SAGE Publications Ltd
*Shortlisted for the BPS Book Award 2014 in the Textbook Category*

*Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in  Psychology (AWP)*


Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk you through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide you with complete confidence for your qualitative research journey.

    This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.


     
    Acknowledgements
     
    PART ONE: Successfully Getting Started in Qualitative Research
     
    Chapter One: Some Very Important Starting Information
     
    Chapter Two: 10 Fundamentals of Qualitative Research
     
    Chapter Three: Planning and Designing Qualitative Research
     
    PART TWO: Sucessfully Collecting Qualitative Data
     
    Chapter Four: Interactive Data Collection 1: Interviews
     
    Chapter Five: Interactive Data Collection 2: Focus Groups
     
    Chapter Six: Textual Data Collection: Surveys, Stories, Diaries and Secondary Sources
     
    PART THREE: Successfully analysing Qualitative Data
     
    Chapter Seven: Preparing Audio Data for Analysis: Transcription
     
    Chapter Eight: Moving Towards Analysis
     
    Chapter Nine: First Analytic Steps: Familiarization and Data Coding
     
    Chapter Ten: Identifying Patterns across Data
     
    Chapter Eleven: Analyzing and Interpreting Patterns Across Data
     
    PART FOUR: Successfully Completing Qualitative Research
     
    Chapter Twelve: Quality Criteria and Techniques for Qualitative Research
     
    Chapter Thirteen: Writing and Communicating Qualitative Research

    Fantastic guide for early researchers - have had good feedback on the book from colleagues already.

    Dr Merran Toerien
    Department of Sociology, York University
    October 23, 2013

    This is a great text that I now recommend to students.

    Mrs Barbara Sen
    Library Science , The University of Sheffiedl
    October 22, 2013

    This text provides learners the opportunity to develop further their understanding and practice of qualitative research, with useful hints and tips to enable them to apply practice across a range of projects. The practical advice is invalid and useful as an indicator in seminars and tutorials

    Mr Darren Carr
    Centre for Sport and Dance Studies, Liverpool John Moores University
    October 21, 2013

    A great practical guide for students studying Qualitative methodology

    Dr Kevin Wilson-Smith
    Department of Applied Psychology, University of Cumbria
    October 14, 2013

    Although this book has an exceptionaly clear layout and the language used is clear an non technical, for the purposes of this course it is not the most suitable book to recommend to research students.

    Ms Jo Cruywagen
    Department of Psychology, Roehampton University
    October 1, 2013

    A worthwhile addition to market. The book is well considered with the 10 fundamentals being a particularly good chapter. The chapter summaries work well and the examples are very helpful. The copious amount of personal information about the authors is interesting but does not necessarily enhance the quality of the book.

    Dr F Murphy
    Radiography, Salford University
    September 25, 2013

    Very comprehensive. A great source of information.

    Mr Wayne Gardner
    School of Psychology, University of the West of England, Bristol
    September 23, 2013

    Virginia Braun and Victoria Clark have produced an excellent and informative basic textbook in response to their highly successful and well-cited 2006 article 'Using thematic analysis in psychology'. Many psychology and social science students, along with their tutors and supervisors will be delighted to find such a clear introduction to qualitative research methods. As a 'practical guide for beginners' this provides a simple but systematic description of the process of qualitative research. Starting with basic paradigms and some key theories the book progresses to research design using a range of typical qualitative methods including grounded theory (discussed as a theory and a method). There are clear instructions on how to design and conduct data collection, with examples and descriptions of a range of analysis techniques. Unsurprisingly, given this is written to some extent with psychology students in mind, particular attention is given to interpretative phenomenological analysis (IPA); there are also clear descriptions and discussion about why and how to apply other analytic approaches such as thematic, Foucauldian discourse, conversation and narrative. At each stage key concepts and terms are succinctly defined. A set of questions are provided at the end of every chapter as prompts for classroom exercises or self-study, together with a list of relevant text and web-based resources. This book will not necessarily appeal to advanced students of qualitative research or for researchers who are well-versed in the methodology and seeking in depth theoretical debate. There is also not much enthusiasm for using computer assisted software for qualitative data analysis (CAQDAS), but Braun and Clark make it clear they have a fairly neutral stance to computer software preferring, with some good reason, the low tech approach. But this textbook is a most welcome addition to other basic texts in qualitative research. I would happily recommend it as a key introductory text for undergraduates as well as postgraduate students at Masters and Doctoral level.

    Dr Amanda Bingley
    Division of Health Research , Lancaster University
    August 20, 2013

    A good book on qualitative research written in very plain language which does not confuse or put people off research. The detail is sufficient to be able to undertake research past doctoral research studies.

    Mr Matthew Gibson
    Institute of Applied Social Studies, Birmingham University
    August 8, 2013

    This is a useful introductory book to doing qualitative research, written in an accessible and engaging way. It covers a range of pertinant topics inlcuding the importance of the researcher's philosophical position and the impact of this in directing research. The use of the same data set to illustrate differences across analytical approaches is a particualry useful approach for those new to qualitative research. This will be a valuable resource for undergraduate students to consult.

    Dr Helen Stivaros
    Psychology , Gloucestershire University
    July 22, 2013
    Key features
    KEY FEATURES:
    • Full of useful tips and strategies for successful qualitative work, for example considering the nervous student not just the beginner student.
    • Skills-based, utilising a range of pedagogical features to encourage you to apply particular techniques and learn from your experience.
    • The authors use the same dataset throughout - reproduced in full (with associated research materials) on the companion website - to help you make comparisons across different analytical approaches.
    • A comprehensive suite of student support materials, including practice exam questions, can be found online at www.sagepub.com/braunandclarke.

    Sample Materials & Chapters

    Chapter 1