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Doing Visual Ethnography
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Doing Visual Ethnography

Fourth Edition
  • Sarah Pink - Monash University, Australia, University of Sydney, Australia


May 2021 | 304 pages | SAGE Publications Ltd
Essential reading for anyone analysing images, technologies and society, Doing Visual Ethnography is an engaging and thorough guide to ethnographic and visual research. Updated in tone, language and style, the Fourth Edition of this established text is vastly updated, with:
  • A new Chapter 8 on documentary, followed by a new chapter 9 on interventional visual ethnographies.
  • Content on "visual futures", explaining ethnographic techniques such as ‘ethnographies of the possible’ and future-focused design anthropology workshops.
  • An updated Chapter 5 on Video ethnography for investigating embodied and sensory experience, with new material on digital materiality and technologies such as the use of Go-Pros, drones and wearable cameras.
Pink provides a foundation for thinking about visual ethnography while introducing the practical and theoretical issues relating to the visual and digital technologies used in the field. Her latest edition re-instates the title's status as a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice.

 
Part I: Interdisciplinary Theory and Practice
 
Chapter 1: Interdisciplinary Visual Ethnography
 
Chapter 2: Seeing, Knowing and Sharing
 
Chapter 3: Design, Ethics and Practice
 
Part II: Making, Knowing and Meaning
 
Chapter 4: Photographic Ethnography Practice
 
Chapter 5: Video Ethnography Practice
 
Chapter 6: Making Visual Ethnographic Meanings
 
Part III: Sharing, Intervention and Futures
 
Chapter 7: Visual Ethnography in Scholarship
 
Chapter 8: Documentary and Visual Ethnography
 
Chapter 9: Interventional Visual Ethnography

This is an excellent book which I explicitly recommended to students to read. It's very clearly written and contains valuable information on how to use new technologies in visual methods. I will make it an essential reading next time.

Dr Tanja Ahlin
Department of Anthropology, University of Amsterdam
December 1, 2021