Rajeev Batra University of Michigan, USA

Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. He previously taught at Columbia University. He has a Ph.D. from Stanford, an M.S. (Advertising) from Illinois, and an MBA from the Indian Institute of Management, Ahmedabad. He worked as a Brand Manager with Chesebrough-Pond’s (now a part of Unilever).

He is well-known for his extensive published research (with co-authors) on brand coolness, brand extensions, brand love, brand meaning, corporate branding, global branding, brand-building by emerging market multinationals, and private label brands. He has also published widely on emotional advertising, integrated marketing communications and cross-cultural consumer behavior. He is the co-author or co-editor of nine other books. His publications have won numerous awards for long-term impact and have been cited over 40,000 times in the academic literature. He was named a Fellow of the Society of Consumer Psychology in 2023.