Share
Understanding Global Cultures
Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity
Sixth Edition
- Martin J. Gannon - California State University, San Marcos, USA
- Rajnandini Pillai - California State University, San Marcos, USA
Courses:
International Management
International Management
February 2015 | 680 pages | SAGE Publications, Inc
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
Preface: Understanding Cultures in Depth
Part I. Introduction
Chapter 1. Understanding Cultural Metaphors
Part II. Authority-Ranking Cultures
Chapter 2. The Thai Kingdom
Chapter 3. The Japanese Garden
Chapter 4. Bedouin Jewelry and Saudi Arabia
Chapter 5. Dòn Gánh: The Two Sides of Vietnam
Chapter 6. Kimchi and Korea
Part III. Scandinavian Egalitarian Cultures
Chapter 7. The Swedish Stuga
Chapter 8. The Finnish Sauna
Chapter 9. The Danish Christmas Luncheon
Part IV. Other Egalitarian Cultures
Chapter 10. The German Symphony
Chapter 11. Irish Conversations
Chapter 12. The Canadian Backpack and Flag
Chapter 13. Australian Outdoor Recreational Activities
Chapter 14. French Wine
Part V. Market-Pricing Cultures
Chapter 15. American Football
Chapter 16. The Traditional British House
Part VI. Cleft National Cultures
Chapter 17. The Malaysian Balik Kampung
Chapter 18. The Israeli Kibbutzim and Moshavim
Chapter 19. The Italian Opera
Chapter 20. Belgian Lace
Part VII. Torn National Cultures
Chapter 21. The Mexican Fiesta
Chapter 22. The Turkish Coffeehouse
Part VIII. The Base Culture and Its Diffusion Across Borders (Clusters of Nations): The Example of China
Chapter 23. China’s Great Wall and Cross-Cultural Paradox
Chapter 24. The Chinese Family Altar: The Expatriate Chinese Outside of China
Chapter 25. The Singapore Hawker Centers
Part IX. India: Tradition, Modernity, and Diversity
Chapter 26. India: The Dance of Shiva
Chapter 27. India: A Kaleidoscope of Diversity
Part X. An African Perspective
Chapter 28. The Nigerian Marketplace
Chapter 29. South African Townships
Chapter 30. The Sub-Saharan African Bush Taxi
Part XI. The Struggle for Cultural Identity and the Splintering of Nations: The Case of the Russian Empire
Chapter 31. Russian Ballet
Chapter 32. Estonian Singing
Chapter 33. The Polish Village Church
Part XII. Same Metaphor, Different Meanings
Chapter 34. The Spanish Bullfight
Chapter 35. The Portuguese Bullfight
Part XIII. Popular Music as Cultural Metaphors
Chapter 36. The Brazilian Samba
Chapter 37. The Argentine Tango
Part XIV. Overlapping Cultural Metaphors for Geographically Related Nations
Chapter 38. Cultural Metaphors for the Caribbean
References
Index
About the Authors
Teaching support is not sufficient!
Hospitality, Event Management and Tourism, Slippery Rock University
August 25, 2021
Comprehensive and systematic this complex text formulates a framework to help us develop our understanding. Really valuable for students and practitioners in the sector.
Learning and Teaching Institute, Sheffield Hallam University
May 20, 2016
This is a great book. The byte sized chapters cover a gamut of important areas for the students to look at. The tone makes it useful for those students who are familiar and completely new to the area
Winchester School of Art, Southampton University
April 29, 2016
Excellent book. We use it for international work placements. Students like the approach and examples very much. They do, however, find the book's price steep for their budget.
Faculteit Communicatie & Journalistiek, Hogeschool Utrecht
January 20, 2016
Brilliant book for students with a keen interest in global diversity.
BUSINESS MANAGEMENT AND IT, Weston College
April 26, 2016
Very innovative approach to intercultural management, interesting and engaging for students. It is a very good complement to more "formal" text books used to convey the key concepts on the subjects.
Economic Science, Universidad de Buenos Aires
June 23, 2015
This book will be recommended but need to become evaluated by the students over some time.
Health Science centre, Lund University
June 22, 2015
On of the best books on the market, both philosophically interesting but will also provoke some critical thinking for its readers.
Performance, Falmouth University
June 11, 2015