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Social Marketing to Protect the Environment
What Works
- Doug McKenzie-Mohr - McKenzie-Mohr & Associates Inc., Canada
- Nancy R. Lee
- P. Wesley Schultz - California State University, San Marcos, USA
- Philip Kotler
Courses:
Social Marketing
Social Marketing
May 2011 | 256 pages | SAGE Publications, Inc
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
Foreword
Preface
Section I: Introduction
Chapter 1: Introduction: Fostering Sustainable Behavior
Section II: Influencing Behaviors in the Residential Sector
Chapter 2: Reducing Waste
Chapter 3: Protecting Water Quality
Chapter 4: Reducing Emissions
Chapter 5: Reducing Water Use
Chapter 6: Reducing Energy Use
Chapter 7: Protecting Fish and Wildlife Habitats
Section III: Influencing Behaviors in the Commerical Sector
Chapter 8: Reducing Waste
Chapter 9: Protecting Water Quality
Chapter 10: Reducing Emissions
Chapter 11: Reducing Water Use
Chapter 12: Reducing Energy Use
Chapter 13: Concluding Thoughts and Recommendations
Behaviour change is central to the pursuit of sustainability. The book details how to use community-based social marketing to motivate environmental protection behaviours as diverse as water and energy efficiency, alternative transportation and watershed protection. With case studies of innovative programmes from around the world, including the USA, Canada, Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies illustrate conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
Book Review Editor, Journal of Consumer Policy
Course is no longer going to be offered. New course will be in Sustainable Marketing.
PM
School Of Business, Pennsylvania State Erie - Behrend College
November 4, 2012
Short and to the point. Has good step-by-step process to strategy development.
Milano School of Management & Policy, New School University
October 1, 2011
