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". . . Clearly written, well documented, provocative . . . incorporates theory from the fields of psychology, economics, advertising, and communication to challenge popular beliefs about the nature of addiction."

Docherty’s thought-provoking book is something that everyone interested in the future of the university institution should read. It helps us to understand from where and why we have come to the present situation. Such introspection and understanding is a minimum condition for transforming this situation.