Textbook
Sage College Publishing
Introduction to Public Relations
Strategic, Digital, and Socially Responsible Communication,Second Edition
Published: October 2020
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Preparing Today's PR Students to Lead in Times of Change and Challenge
In this webinar, authors Janis Teruggi Page and Lawrence Parnell cover diversity in PR history and highlight PR’s role in social responsibility engagement. They discuss how various companies are implementing crisis management during a pandemic. And they highlight the digital skills essential to prepare PR students for their careers. The presentation gives you tips and resources to help prepare current PR students to be leaders in times of change and challenge.
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