Organizational Creativity
A Practical Guide for Innovators & Entrepreneurs
- Gerard J. Puccio - Buffalo State - State University of New York
- John F. Cabra - Buffalo State - State University of New York
- Nathan Schwagler - The Dali Museum (St. Petersburg, FL), University of South Florida - St. Petersburg
Reignite your creative-thinking skills to produce innovative solutions
Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.
"Organizational Creativity is a wonderful book – so engaging, enlightening, and inspiring that readers will hardly notice how much they are learning. It gives a guided tour through each stage of the innovation process, from identifying and defining the most important problems, to generating breakthrough ideas, to successfully implementing the best solutions. Aspiring entrepreneurs, innovators, and business leaders will find here the keys to nurturing not only their best ideas but also their most creative selves."
