Qualitative Content Analysis in Practice
- Margrit Schreier - Jacobs University Bremen, Germany
Qualitative Data Analysis
This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding.
This book makes a valuable supplementary reading text about applied content analysis for my course in ethnography.
I will use this as a recommended text, and not adopt as a main or compulsory text. This is so given the book's particular focus on QCA, and the more complex treatment of research issues in general, which will be of use to a limited number of students but will be a good resource potentially for some select few taking my spring 2014 senior thesis class and NOT the fall basic / intro research methods class. Thank you.
