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An essential read for mass media postgraduate students studying audiences in my class and for undergraduates seeking to venture into this area.
This is an excellent textbook and will be used as essential reading on the core, optional and postgraduate modules which I currently teach.
You can purchase or sample this product on our Sage College Publishing site:
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This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.