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`This clearly written, well-illustrated text satisfies a long-standing need for an authoritative account of the methodology of cultural studies. It will become required reading on many courses' - David Silverman, Goldsmiths College, University of London

`This is a most welcome book. Alasuutari's work is engagingly written, concrete in terms of examples and details, and thoroughly conversant with current controversies' - Norman K Denzin, University of Illinois, Urbana-Champaign

This book offers students with a cultural slant towards research method. Students will be recomended to read this publication in order to explore their research design.

Dr Martin Partridge

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