Tamanna Ahmed BRAC University, Bangladesh
1. Tamanna Ahmed is a recent graduate of BRAC University, where she earned a Bachelor's degree in Business Administration with a major in Marketing and minor in Human Resource Management. She has strong interests in various aspects of brand growth, consumer behavior, business strategy. During her studies, she participated in projects focused on market strategy, branding, consumer buying behaviour, HR planning, digital transformation for employee development. Additionally, she gained professional experience in Marketing and Operations during her tenure at British American Tobacco Bangladesh (BATB). Tamanna looks forward to continue her research and contribute to the relevant fields through further research and practical implementation.