McQuail's Reader in Mass Communication Theory
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text.
provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.
Outstanding; prescribed for three years
Excellent reader with essential texts, documenting the development of mass communication research.
This is an excellent text and will be highly recommended to students.
This is a very good book. Unfortunately the chapters are not in the centre of the course, i.e. do not focus as much as expected on psychological aspects of the processing of mass communication
It's very useful for my students becuase it takes them in a very comprhensive way through all the main ideas that have formed the communication in a specific field of study
This is an excellent collection of research and theory. The emphasis obviously is on mass communication. My course Introduction to Human Communication has a wider scope including for example interpersonal comm, non-verbal comm and communication in a range of fields (organizational; political; international). Therefore, this collection is less suited for my course.
