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Magnitude Scaling
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Magnitude Scaling
Quantitative Measurement of Opinions



September 1981 | 88 pages | SAGE Publications, Inc
Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.


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Paperback
ISBN: 9780803917477
$42.00

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