Implicit Measures for Social and Personality Psychology
- Laurie A Rudman - Rutgers University, USA
Research Methods
Increasingly used by behavioral and social scientists, implicit measures involve investigating core psychological constructs in ways that bypass people's willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, this Implicit Measures volume is designed for serious practitioners and beginning researchers in social and personality psychology.
The book provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. This volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques.
This text will be perfect for all advanced students and researchers in social and personality psychology using implicit measures as part of their studies or research.
Great book on a much needed topic. Rudman expertly synthesized the information on implicit measures in an engaging and informative manner that allows for a high level of ease in choosing the best measures.
I considered this book for a MSc course in Cognitive and Evolutionary Anthropology. While a few students were interested in implicit measures, they did not all need to consult a book on the matter. Students who will use such methods will certainly be directed to this book.
Practical guide to using implicit measures. Everything you need to know if you want to include the Implicit Association Task or evaluative priming in your empirical studies.
Sage College Publishing
