Exploring Mass Communication - Vantage Learning Platform
Connecting with the World of Media
- Vincent F. Filak - University of Wisconsin-Oshkosh, USA
January 2024 | SAGE Publications, Inc
An intuitive learning platform you (and your students) will actually love.
Exploring Mass Communication: Connecting with the World of Media is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. For a personalized demo, please contact your Sage representative.
Exploring Mass Communication: Connecting with the World of Media is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. For a personalized demo, please contact your Sage representative.
- Assignable Video with Assessment
Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. - Flashcards and note-taking tools help students better prepare for class.
- NEW! Audiobook Player allows students to listen to text content, boosting comprehension and retention. It offers flexible, on-the-go access, engaging both reluctant readers and auditory learners, improving the overall reading experience.
- The Offline Reading option in the Student Dashboard offers greater accessibility to Vantage's reading content, regardless of where students are or how strong their internet connection may be.
Part I: Understanding Today's Media World
Chapter 1: Media Basics: Models and Theories
Chapter 2: Media Audiences and Uses
Chapter 3: Media Systems and Corporate Ownership
Part II: Traditional Media
Chapter 4: Books: The Original Mass Medium
Chapter 5: Print Journalism: Newspapers and Magazines
Chapter 6: Radio and Other Audio Formats
Chapter 7: Movies
Chapter 8: Television
Part III: Digital Media
Chapter 9: The All-Consuming Internet
Chapter 10: Social Media
Chapter 11: Videogames and Gaming as Media
Part IV: Strategic Media
Chapter 12: Public Relations and Persuasion
Chapter 13: Advertising and Marketing
Part V: Rules and Values
Chapter 14: Media and the Law
Chapter 15: Ethics: What We Value
Glossary
Notes
Index