Doing Media Research
- Michael Stevenson - University of Amsterdam
- Misha Kavka - University of Amsterdam
Research Methods in Communication
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.
You will encounter:
- A 'Fundamentals' section covering eight big topics like 'what is method?'
- A global perspective reflected in case studies of media research in Asia, Africa and South America
- Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
- Integrated discussion of contemporary issues like the ethics of social media research
This essential companion will empower any media student to tackle their research with confidence and skill.
Doing Media Research offers an essential helping hand to guide us down the rabbit hole of our media, at each step reminding us how much fun it is to study and learn about what shapes our lives the most.
I strongly recommend Doing Media Research to all students, not just in Media studies. It provides a thorough guide for students who want to dig deeper and think harder. In an age when the media landscape changes at lightning speed, Stevenson and Kavka steer beginning scholars to follow their curiosity and learn the ropes by doing research.
An essential and engaging textbook for students studying media. Refusing the usual isolation of quantitative from qualitative methods and moving students from research questions to research problems, it both opens students to the wonderful possibilities of media research and takes students—step-by-step—through the process of conceiving, doing, and writing their research.
Sage College Publishing
