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In observance of the 2024 holiday season, Sage offices will be closed Monday December 23rd through Wednesday January 1st. Normal operations, including shipping for orders placed during the closure, will resume on Thursday January 2nd. For technical support during this time, please visit our technical support page for assistance options. 

We wish you a wonderful holiday season. Thank you. 

Sanjeev Prashar IIM Raipur, India

Presently working as Professor in Marketing and Dean - Academics with Indian Institute of Management Raipur, India, Prof. Sanjeev Prashar has thirty-two years’ academic experience teaching Postgraduate Management courses, corporate training, and consulting. He has been teaching courses like Marketing Management, Sales Management, Rural Marketing, and International Marketing at various prominent business schools in India. He has published in top-rated international journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing, Tourism Economics and Journal of Global Information Management. He has written numerous cases available at Harvard Business Publishing (both English and Chinese versions), Ivey Publishing (Richard Ivey School of Business) and Emerging Markets Case Studies Collection (Emerald Group Publishing).  Prof. Sanjeev Prashar has more than thirteen thousand hours of training experience with prominent business establishments, government institutions and agencies, not-for-profit organizations, and academic institutions. Winner of Rotary Youth Leadership Award for Rotary International Districts 3050 and 3090 (1997), he has also travelled extensively for academic assignments, including the US, Germany, Japan, Malaysia, Singapore, the UAE, and the UK, Bahrain, Sri Lanka, and Pakistan.