P A P Samantha Kumara Professor of Marketing, Faculty of Management and Finance, University of Ruhuna, Sri Lanka

Dr. Samantha Kumara is an Associate Professor in Marketing at Faculty of Management and Finance, University of Ruhuna Sri Lanka. He earned a bachelor's degree in Business Administration from University Ruhuna Sri Lanka, a Masterdegree in Business Administration from University of Colombo Sri Lanka, and a PhD in marketing from the Wuhan University of Technology, PR China. He has been a visiting scholar at the School of Economics, the University of Fiji, Fiji Islands. His research papers have been published in a variety of journals including Services Marketing Quarterly, Journal of Brand Management, Journal of enterprising Culture,South Asian Journal of Management, South Asian Journal of Business and Management Cases and International Journal of Management and Enterprise Development.