Aric Rindfleisch University of Illinois at Urbana–Champaign, USA

Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. He earned a PhD in marketing and sociology from the University of Wisconsin, an MBA from Cornell University and a BS in management from Central Connecticut State University. Aric previously served as a faculty member at the University of Wisconsin, University of Arizona, Korea University, and Tilburg University. In addition to his academic experience, he also served as a marketing researcher, advertising executive, and an officer in the US Army. Aric’s research, which mainly focuses on consumers and brands, interfirm relationships, and new product development has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, among others. His research has won numerous awards and has been cited by the Chicago Tribune, New York Times, and Huffington Post. In addition to his research accomplishments, Aric is also an award-winning teacher and was named by Princeton Review as one of the Best 300 Professors in America. He has taught at all levels, ranging from undergraduates to doctoral students and also teaches three popular Coursera classes (Marketing in a Digital World, Marketing in an Analog World & The 3D Printing Revolution), which have a combined total of over 300,000 learners around the world.