Using SAGE Video in Common Business Courses

• Students will apply decision-making skills and consider ethical implications when solving business situations.
• Students will integrate business concepts and principles to advance organizational goals.
• Students will analyze the implications of operating in a changing global business environment.
• Students will examine the degree of alignment between their individual values and an organization's values as reflected in the organization's plans and actions.

• In-Practice: Decision Making in the Face of Uncertainty
• Tutorial: Performance Management and Your Organization
• Case: Dilemmas and Innovation: The Case of Kodak
• Case: Zappos Case Study
• Case: Strategic Alliances: Disney and Pixar
• Case: IBM
• Tutorial: Strategy as Practice
• In-Practice: Leadership: Lord Karan Bilimoria, Founder of Cobra Beer

Course: Consumer Behavior

This course examines theories, principles, and concepts throughout various social sciences which are then applied to the consumption and disposition of services, products, and ideas. Students will learn major components of the consumer behavior field and apply these concepts to marketing strategies.

• In-Practice: Audience and Reception Studies for TV and Brands
• Interview: Nick Southgate: Behavioral Economics in Advertising
• Tutorial: Marxist Theory and Media