Small Business Management - Vantage Learning Platform

Creating a Sustainable Competitive Advantage

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KEY FEATURES OF SMALL BUSINESS MANAGEMENT: CREATING A SUSTAINABLE COMPETITIVE ADVANTAGE, EIGHTH EDITION

New to this Edition:

• New cases in every chapter present real-life business scenarios, asking students to think critically about the management challenges presented and to apply chapter concepts.
• Experiential Learning Activities in each chapter bring the application of "what" and "how" alive for students.
• Creating Competitive Advantage boxes consistently bring the theme of the book to the front of students’ minds.
• What Would You Do boxes prompt students to put themselves in a scenario that small business owners could face.
• Assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is tied to learning objectives, and curated and produced exclusively for this text to bring concepts to life, featuring:
  • Small Business in Action videos showcase stories and interviews from a wide variety of small business owners with footage showing the business owner and their businesses in action.
  • How To… videos focus on basic concepts to further clarify and enhance understanding of common, basic business needs.
  • Corresponding multimedia assessment options automatically feed to your gradebook.
  • Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, lists the chapter to which the video content is tied, matches learning objective(s), and provides a helpful description of the video content, and assessment questions.

Key Features:

• Organized around the overarching theme of maintaining a sustainable competitive advantage
• Examples and cases illustrate the unique opportunities and challenges that small business owners encounter every day
• Experiential Activities and Concept Checks provide opportunities for students to test their knowledge and practice essential skills