Sandra Maria Correia Loureiro University Institute of Lisbon (ISCTE-IUL), Portugal
Sandra Maria Correia Loureiro (PhD) is a professor at Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS. She has acted as director of master in marketing and the PhD in tourism management and coordinator of specialization in marketing of the PhD in management.
Her current research interests include consumer-brand relationships and engagement and tourism marketing issues. Her papers have been published in a variety of peer reviewed journals that include Journal of brand management, International Journal of Hospitality Management, Journal of Travel and Tourism Marketing, Journal of Retailing, Journal of Service Management, Journal of Cleaner Production, Journal of Brand Management or Online Information Review. Her work has also been presented at respected international conferences such as EMAC, ANZMAC, and KAMS-GMC. Sandra serves as a reviewer for several international journals and conferences and has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology). She recently won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014—7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016—9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016—ICCMI 2016. Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper “Exploring Behavioural Branding, Brand Love and Brand Co-Creation” published in Journal of Product & Brand Management .Best Paper Award TomiWorld 2017 for Marketing, Promotion & Consumer Behavior to the paper “Clarifying Customer Brand Engagement Boundaries: A Systematic Literature Review Approach” by Ricardo Godinho Bilro and Sandra Maria Correia Loureiro.